Practical Case Studies, Research and Training for Marketers

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COVID19 branding

Mini Marketing Case Studies: 8 lessons for effective branding

May 19, 2020 — See lessons from high-, low- and zero-dollar branding projects, including a cable network, business development service, school, rock climbing instructor, and companies in the cybersecurity, food and beverages, leisure, travel and tourism, software, and business supplies and equipment industries.

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facebook groups

Social Media Marketing: 12 steps for starting and growing a Facebook Group (and how it can benefit your brand)

May 13, 2020 — Since COVID-19 lockdowns began, something people crave more than ever is connection. So in this article, we explore how to help customers connect while benefitting your brand.

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Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration

May 5, 2020 — Take a look at nine mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration.

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