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Creative Leadership Ideas: A behind-the-scenes look at how 9 companies run their marketing departments and agencies

Creative Leadership Ideas: A behind-the-scenes look at how 9 companies run their marketing departments and agencies

November 16, 2020 — On MarketingSherpa, we usually bring you a roundup of effective marketing ideas from concepts and campaigns. But in this article, we look at the ideas behind the ideas – the culture and practices that foster effective marketing itself.

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Visualizing the Conversion Journey

Visualizing the Conversion Journey

November 12, 2020 — Too often in marketing we take a myopic view. We only look at what’s in front of us. A single ad. A landing page. But to truly get strong results from your marketing, you must visualize the conversion journey.

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Discovering What Works in Marketing: 7 quick case studies of marketers challenging the status quo

Discovering What Works in Marketing: 7 quick case studies of marketers challenging the status quo

November 10, 2020 — In this article, we bring you examples of marketers who challenged their company’s status quo — marketers who smashed funnel lengths, top-level domains, use of capitalization, and more.

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