MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
April 5, 2021
March 24, 2021
March 22, 2021 — In the rush to chase quarterly numbers and new technology, there are many misunderstandings about what a truly effective value proposition is and why it is so important. This article provides answers to common questions we get from readers about the value proposition.
Email Marketing: 4 quick case studies to help you get higher open rates and more online sales
March 17, 2021 — Email marketing can be monotonous for the marketer – day after day after day, come up with yet another valuable email for your audience.
To help you break from the monotony and spark a new email marketing idea, read on for examples from a job search website for voiceover actors, farm, and software platform.
March 15, 2021 — We’ve all seen stories of massive, instant virality, but they are anecdotal outliers not consistent blueprints for success. So the real question you should be asking is – “what can I do to give my brand incremental organic attention and word-of-mouth reach?”
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